Hummingbird Strategy was founded by Michael Selz, who left the ad agency world in 2001 to help grow an ethnography startup -- HoundDog -- that developed a particular style of ethnography that broke all the usual rules about how a researcher is to behave in the field.  A style that works.

Since then, we've led projects in the US, Canada, Caribbean, Mexico, Brazil, Russia, China and Korea, and worked for CPG, retail and B-to-B brands including MillerCoors, Diageo, Brown-Forman, Kimberly-Clark, Mary Kay Cosmetics, Corner Bakery Cafe, Chili’s, TGI Friday’s, Del Taco, Dave & Buster’s, Gillette, Walmart, Network Solutions, The Great Courses, Unilever, Irving Oil, Frito-Lay, Pizza Hut, Coca-Cola, Dr Pepper Snapple, Southwest Airlines, Nestle, Dickies, Mission Foods and others.